Cookie Policy

Last revised: 04 September 2020

What are cookies?

First Derivatives PLC and its affiliates (“FD”), as well as third parties, may use cookies, pixels, and/or web beacons (“Technologies”) to collect information on the websites FD controls (“Sites”).

  • Cookies. A cookie is a small text file that may be stored on your device when you visit a website.
  • Pixels. A pixel is an invisible image or block of code which “drops” cookies on web pages.
  • Web beacons. A web beacon is used synonymously with tracking pixels, include JavaScript (or other programming languages) that allow data to be exchanged between systems typically through the use of APIs.


Why does FD use Technologies?

FD may use the information it collects from its Sites;

  • To analyze and improve website performance and utility
  • To provide you with a good experience when you browse our Sites
  • To deliver advertisements and content which may be relevant to your interests
  • To recognize devices between returning sessions
  • To recognize and prevent fraud on our Sites
  • To obtain behavioral and intent data
  • Maintain visitors settings, preferences, performance, and identity (if submitted to us) while you are using our products or services
  • To personalize your experience using our products and services including online chat


Where to find Technologies

  • Email tracker – Technologies may be placed on 1) emails sent to recipients as part of a marketing campaign and 2) microsites controlled by FD which are accessed by visitors when they click through emails.
  • FD Sites – Third-party Technologies may be placed on the FD Sites for the purposes outlined above.


What Categories of Technologies does FD use?

The Technologies FD may use fall into the following categories;

  • Necessary cookies. These are necessary to allow the technical operation of a Site (e.g., they enable you to move around on a website and to use its features)
  • Performance/Analytical cookies. These cookies collect data on the performance of a Site such as the number of visitors, the time spent on the website and click-throughs, etc. These help us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These increase the usability of a Site by recognizing you when you return to our Site. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region).
  • Targeting/advertising cookies. These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and our advertising more relevant to your interests. We may also share this information with third parties for this purpose.

Session cookies are temporary cookies that are erased once you close your browser while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.
FD’s use of Technologies on its Sites is subject always to obtaining your consent, where required, in accordance with applicable law.

Third Party Technologies on FD Sites.

When a third-party places Technologies on an FD Site, the Technology will be known as a Third Party Cookie. The cookie policies of the third-party providers will govern their use and collection of the information. Use of the MRP Third Party Cookie will be governed by this cookie policy.
Through the Technologies, certain information about a user’s activities on a particular Site including but not limited to IP address, URL, page interactions etc may be collected. Please see the specific third-party cookie policy for further information.

Sharing Information

FD may share information collected through use of Technologies with third parties and it affiliates. Such parties may use the information;

  • To deliver advertisements and content which may be relevant to your interests,
  • To personalize advertisements and content using your preferences,
  • To recognise a visitor across multiple devices and websites so that a user can benefit from targeted advertising across devices
  • To assist in identifying possible fraudulent activities.

The information collected is not analysed in a way that would reveal the identity of the individual browsing the websites.

How to change preferences

Visitors can manage Technologies by following directions provided in their Internet browser’s “help” file. Some browsers may enable you to set a warning before accepting cookies, or you can set it to refuse them completely. If a visitor rejects cookies, they may still use the Site, but their ability to use some Sites areas, may be limited.
If you use different devices to access Sites, you will need to ensure that each browser of each device is set to your cookie preference.

Opting out of MRP cookies

If you wish to opt-out of being tracked by us using cookies (including to opt-out of receiving interest-based advertising from us), please go to the XX.
When you opt out, we will identify your browser in a way that informs our systems not to record information related to your business research activities. However, please note that if you browse the web from multiple devices or browsers, you will need to opt out from each device or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you use a new device, change browsers, delete the opt-out cookie or clear all cookies, you will need to perform this opt-out task again.

Cookie retention

Except for essential cookies, all cookies will expire after [EXPIRY PERIOD].

Further information

More information on all aspects of cookies can be found at